History of Imagine
The Imagine brand, “Education au/in Canada” is Canada’s new logo intended to be used by all levels of education, from primary through to further and higher education.
Canada has pursued an education brand to signal a new, perhaps unprecedented, form of collaboration across the different levels of government in relation to international education. Education remains an issue of provincial and territorial jurisdiction in Canada, meaning that international education policies have generally remained decentralized and uncoordinated. This new brand, however, was developed through collaboration by the Department of Foreign Affairs and International Trade’s (DFAIT) Edu-Canada Initiative, the provincial and territorial ministries of education and the CMEC, as well as several stakeholder and sectoral representatives. And while provincial responsibility for education is not at question, this multi-scalar and multi-sectoral initiative represents a new structural response to concerns of competitiveness in the international education industry and for the potential labour force gains that foreign students who choose to remain in Canada, post-graduation, represent.
It is awarded to certified schools that meet the Canadian Government and provincial standards of excellence.